Thinking about the destructive power of stupidity – that is – saying something stupid or doing something stupid – leads to an awe of those things “small”.  More specifically, how saying or doing something small but incredibly stupid can wreak financial destruction upon one’s self.   

The current buzz surrounding Dog and his “stupid message” is a sobering reminder of the destructive power of a simple (but avoidable) stupid mistake.  Shows are being cancelled, endorsements withdrawn, etc.  Financial value that took years to create is forever lost.

Although he’s the latest victim of “stupidity” – Dog’s is only the latest in a long line of examples of simple but financially destructive stupid mistakes.  Rush Limbaugh and his very short career as a sports caster, Jimmy The Greek and his infamous remarks, Trent Lott, etc.

What’s remarkable - “high profile” people – at least those who attempt to maintain a “socially acceptable image” - continue to fall into the trap of stupidity.

 At the opposite end of the spectrum, “stupid mistakes” have the power to create financial value.   Although Paris Hilton didn’t need the publicity – her stupid mistakes resulted jail time – which resulted in an incredible amount of positive media coverage.   Go figure.

What’s the lesson?  First, you need to make sure you understand which end of the stupidity spectrum you happen to be on (Dog’s or Paris’s) – then proceed with your “stupid mistakes” (or lack thereof) with caution.