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Seth’s Meatball Mondae and The Long Tail - An Opportunity of Choice

Thinking about The Long Tail and Seth Godin in Meatball Mondae: week 9 reminds me of the importance of “little things that make a big difference”.

More choices now than ever before - will the number of choices double, triple or more in 3 to 5 years?  What does it mean to you, your blog or business?  Will you have 2 to 3 times the competition?  Is your Brand strong enough to do nothing (make no changes)?  Are you “choice proof”?

In The Tipping Point, Malcolm Gladwell illustrates the tremendous importance of “little things that make a big difference”.  Does your business model strategically incorporate these little things – Brand independent little things?  Failing to pay attention to these could be the difference between adapting and overcoming vs. being overcome by choices. 

Three Little Things:

*  Think of your web traffic as an opportunity for building relationships and trust – rather than a sales opportunity. 

*  Treat each one of your customers as a potential maven, persuader or connector.  These people (the sneezers) are the viral life blood of your business – you don’t need them spreading anything but joy, love and sunshine about you.

*  Quality customer relationships yield greater trust and authority.  With more choices available, consumers will increasingly seek this trust and authority (i.e. they’ll be looking for relationships to help them make choices - when their friends can’t help - they’ll have you).  Make certain you have a permission marketing program in place.  Your potential customers are increasingly seeking quality relationships – make them easy to find.

2 Comments so far (Add 1 more)

  1. Thanks Dan:

    Interestingly, my experience in online retail leads me to believe people are seeking those relationships. For example - in my experience - customers who email with a question - convert approximately 5 times more than other “site visitors”. Not scientific, but perhaps a clue to the future….

    1. Ed on November 13th, 2007 at 8:19 pm
  2. Some good principles when viewing your online business…people just view people as traffic but that’s selling both the end user and your business short - cultivate those relationships like you state

    2. Dan Anton on November 13th, 2007 at 5:22 pm

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