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Monthly Archives: August 2008

The Truth about Word of Mouth Marketing

Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word.  It’s more than a chain of people sharing information.
The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited.  That excitement is then regenerated in the people they tell and […]

There is no Law of Small Numbers

Are you a fan of statistics?  Obviously, they’re a great tool of science and awesome at capturing data about the masses.
However, they can’t tell you much about me as an individual because there is no law of small numbers.  Has anyone ever tried to discourage you from starting your own business because only ___% of small […]