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The Truth about Word of Mouth Marketing

Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word.  It’s more than a chain of people sharing information.

The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited.  That excitement is then regenerated in the people they tell and on down the line.

Excitement in the recipient of the information is the key to keeping the message alive.

For example, look at the Toyota Prius.  It isn’t just a Hybrid car – it’s a truly remarkable product.  People who own a Prius become excited when they talk about their car.  That excitement is then generated in whomever they talk to.

Simple, isn’t it?  The more challenging part is creating something so remarkable that generates excitement in those who learn about it.

8 Comments so far (Add 1 more)

  1. I like you emphasis on excitement. Content that generates not just interest, but excitement can be explosive for your visibility. Any successful website needs quality content with some buzz added to it!

    1. increaseonlinetraffic on April 26th, 2010 at 12:30 pm
  2. Very true indeed. I’ve bought many things simply based on a friend saying it was good. No research on my part, no price comparisons, no scam checks… just paid for it. It’s surprising how many companies don’t foster this sort of consumer evangelism from their customers.

    2. law of attraction money on April 4th, 2010 at 9:57 am
  3. I agree with you that this is the best and most effective means of advertising. Alive word the always the best ad for each type of product.

    3. Ann on June 8th, 2009 at 1:40 am
  4. If a close friend of yours excitedly talking about a product, none of the marketing campaigns in this world can compete with the that.

    4. dean on February 23rd, 2009 at 3:41 pm
  5. In my humble opinion, there is no better advertising than word of mouth. People tend to believe others who are obviously happy with their choice of products. On the opposite side, a poor word of mouth campaign, against a product is even more effective. This is why most smart companies hire a good PR firm. To avoid the bad-mouthing that may occur.

    5. Clyde on February 15th, 2009 at 5:52 pm
  6. I agree. If people aren’t getting excited enough about your product to tell someone else/friends chances are its not word of mouth marketing.

    6. mmo on January 2nd, 2009 at 4:56 am
  7. Word of mouth to me was the first marketing strategy. It’s a natural way to promote a product that conveys trust and transparency.As more and more people get online we’ll see word of mouth marketing disappear to offline ads.

    7. Monica on November 14th, 2008 at 4:02 pm
  8. Yes, i think word of mouth marketing is most effective marketing method. And it is best also, because there are no costs at all. If people market your product themselves you can’t get off the sight, and you will get excellent brand for your product. The only “small” problem is how to make such a remarkable product :).

    8. Katy Bound on September 12th, 2008 at 5:55 am

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