Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word. It’s more than a chain of people sharing information.
The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited. That excitement is then regenerated in the people they tell and […]
Are you a fan of statistics? Obviously, they’re a great tool of science and awesome at capturing data about the masses.
However, they can’t tell you much about me as an individual because there is no law of small numbers. Has anyone ever tried to discourage you from starting your own business because only ___% of small […]
Although it would be impossible to measure the value of kindness – it’s easy to see of feel the effects of the opposite.
I’m not much of a Karma person, but I do know how I like to be treated – with respect and kindness. In turn, I do my best to treat others with […]
With a single barrel of crude oil selling for nearly $150 – our politicians continue to do nothing. While it’s quite popular to bash George W. for this problem – he’s not anymore at fault than all the other politicians who’ve had a vote the past 20 years.
Why are oil prices this high today? No, […]
How often have you heard the phrase “my vote probably won’t count anyway”? It’s unfortunate that we sometimes feel this way – however – nothing could be further from the truth. Do you remember the Florida recount? If not, I’m sure you heard of it. If there’s one thing the Florida recount should have taught […]
The recent announcement of Google’s new project – Google Knol – prompted this post from Seth Godin. Having been a Squidoo Lensmaster for about a year now – I see no reason to believe Google Knol will negatively affect Squidoo.
Although Knol and Squidoo have similar business models – the motives behind the creation of content […]
Thinking about the financial value of information is sometimes confusing. Years of information analysis have led me to one conclusion. That is, information (alone) is worthless. Analyzing and learning from information is equally useless unless you take the next step.
Synthesizing information into useful knowledge upon which alternative courses of action and actionable decisions can […]
Thinking about The Long Tail and Seth Godin in Meatball Mondae: week 9 reminds me of the importance of “little things that make a big difference”.
More choices now than ever before - will the number of choices double, triple or more in 3 to 5 years? What does it mean to you, your blog or business? […]
Does your blog have what it takes to win the Sexiest Blog Ever award for the month? If you think so – proceed to http://www.sexiest.blog.ever.com – leave a blurb and enter your blog for a chance to be the Sexiest Blog Ever.
Each month, we’ll take a look at the blogs entered and choose one […]
Thinking about the destructive power of stupidity – that is – saying something stupid or doing something stupid – leads to an awe of those things “small”. More specifically, how saying or doing something small but incredibly stupid can wreak financial destruction upon one’s self.
The current buzz surrounding Dog and his “stupid message” is […]
Posts
