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category archive listing Category Archives: Online Business Tips

The Financial Value of Information

November 28, 2007 – 5:47 pm

Thinking about the financial value of information is sometimes confusing.  Years of information analysis have led me to one conclusion.  That is, information (alone) is worthless.   Analyzing and learning from information is equally useless unless you take the next step.
Synthesizing information into useful knowledge upon which alternative courses of action and actionable decisions can […]

By Ed | Also posted in Leveraging Information, Web Analytics | Comments (1)

Do Customers See you Face First or Hind-End First?

October 9, 2007 – 5:34 pm

Imagine owning a traditional apparel business in a mall.  Your main entrance is intricately decorated with attractive products.  Glass displays are sparkling clean with sales and specials prominently displayed for visitors to see upon entrance.  In essence, you’ve created an attractive Meatball Mondae bundle – designed to unfold in a linear fashion as customers experience your […]

By Ed | Also posted in Advertising, Marketing | Comments (0)