Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word. It’s more than a chain of people sharing information.
The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited. That excitement is then regenerated in the people they tell and […]
Thinking about The Long Tail and Seth Godin in Meatball Mondae: week 9 reminds me of the importance of “little things that make a big difference”.
More choices now than ever before - will the number of choices double, triple or more in 3 to 5 years? What does it mean to you, your blog or business? […]
Imagine owning a traditional apparel business in a mall. Your main entrance is intricately decorated with attractive products. Glass displays are sparkling clean with sales and specials prominently displayed for visitors to see upon entrance. In essence, you’ve created an attractive Meatball Mondae bundle – designed to unfold in a linear fashion as customers experience your […]
Seth Godin - everyone on the internet should know about Seth Godin. Quite simply, he’s probably the most successful internet marketing guru on the planet. According to information on one of his websites - these are three of his top seven blog posts of all time:
1) Small is the new big
“Big used to matter. Big meant economies of […]
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