Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word. It’s more than a chain of people sharing information.
The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited. That excitement is then regenerated in the people they tell and […]
The recent announcement of Google’s new project – Google Knol – prompted this post from Seth Godin. Having been a Squidoo Lensmaster for about a year now – I see no reason to believe Google Knol will negatively affect Squidoo.
Although Knol and Squidoo have similar business models – the motives behind the creation of content […]
Thinking about the destructive power of stupidity – that is – saying something stupid or doing something stupid – leads to an awe of those things “small”. More specifically, how saying or doing something small but incredibly stupid can wreak financial destruction upon one’s self.
The current buzz surrounding Dog and his “stupid message” is […]
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