Word of mouth marketing or sneezing (i.e. Seth Godin) is more than simply spreading the word. It’s more than a chain of people sharing information.
The best word of mouth marketing comes about when your product is so remarkable that those people experience it become excited. That excitement is then regenerated in the people they tell and […]
The recent announcement of Google’s new project – Google Knol – prompted this post from Seth Godin. Having been a Squidoo Lensmaster for about a year now – I see no reason to believe Google Knol will negatively affect Squidoo.
Although Knol and Squidoo have similar business models – the motives behind the creation of content […]
Thinking about The Long Tail and Seth Godin in Meatball Mondae: week 9 reminds me of the importance of “little things that make a big difference”.
More choices now than ever before - will the number of choices double, triple or more in 3 to 5 years? What does it mean to you, your blog or business? […]
Imagine owning a traditional apparel business in a mall. Your main entrance is intricately decorated with attractive products. Glass displays are sparkling clean with sales and specials prominently displayed for visitors to see upon entrance. In essence, you’ve created an attractive Meatball Mondae bundle – designed to unfold in a linear fashion as customers experience your […]
One of biggest mistakes bloggers make today is the widespread use of no-follow links on blog comments and trackbacks. Supposedly, no-follow links are designed to fight spam – deterring would be spammers from leaving comments on your blog. Why be lazy – why not fight spam and reward a quality blog commenter with a Do-Follow […]
Seth Godin - everyone on the internet should know about Seth Godin. Quite simply, he’s probably the most successful internet marketing guru on the planet. According to information on one of his websites - these are three of his top seven blog posts of all time:
1) Small is the new big
“Big used to matter. Big meant economies of […]
The tremendous financial value of SEO (search engine optimization) is certainly appreciated among those of us involved with SEO on a daily basis. However, is the true financial value of SEO appreciated by ordinary folks who happen to have a business with an internet presence (in less competitive markets) - if so, for how long will […]
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